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What is On-Page SEO?

On-Page SEO (search engine optimization) of individual web pages is the practice of improving a site's ranking in search engines and earning more relevant traffic as a result of such optimization.

A page's content and HTML source code can be optimized for search engines on-page SEO, but off-page SEO refers to external factors such as external links and ratings.

Generally, on-page optimization (also known as on-page SEO) is the act of optimizing a website's pages directly within it to improve its ranking in search engine results.

The optimization of content or improving title tags and meta descriptions are examples of this. A more off-page strategy involves links and other external signals.

The importance of On-Page SEO

Search engines will reward you with page-one visibility if you are serious about your on-page SEO strategy. During the past two decades, there have been many changes.

Keyword stuffing has long since stopped working because it ruins user experience, even though Google still looks at keywords.

Search engines rely on on-page SEO to recognize your website and determine whether your content is relevant to a searcher's query.

Relevance and semantics play an increasingly important role in search engine result pages (SERPs) as search engines become more sophisticated.

On-Page SEO factors

Following are some vital on-page SEO techniques you should follow:

  • Ensure your page URLs are short and descriptive

  • Use title tags to optimize your website

  • Make your meta descriptions compelling

  • Structure your data

  • Improve headers

  • Write SEO copy that adheres to the best practices

  • In your first 100 words, include the main keyword

  • Use the right keyword density

  • User intent should be satisfied in content creation

  • Ensure the text is readable

  • Link both internally and externally

  • Images should be optimized for Google