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What Is Off-Page SEO?

Updated: Feb 22

A website can rank higher on search engines results page (SERP) using off-page SEO techniques. The term off-page SEO is usually associated with link building, but it has a much broader meaning.


All things that happen outside of the website are considered off-page SEO. On-page SEO refers to optimising a website’s structure, content, and speed. The term “off-page SEO” refers to link building, social media, and local SEO techniques.



What is Off-Page SEO?


A site’s search engine position can be improved by optimizing its off-page content. Backlink building, brand promotion, and social media engagement are common off-page SEO actions.


Also known as off-page SEO, this refers to everything you do outside of your site to have Google see your website as reliable and authoritative and to have other search engines trust your site.


What is the importance of off-page SEO?


The goal of search engines is to return the user the best possible results. For that purpose, they take into consideration some on-page SEO factors, as well as many quality factors.


They can see how the world (including other websites and users) values their website by looking at their off-page SEO performance.


To increase the authority of your domain, off-page SEO involves obtaining backlinks from other websites. Your website can be optimized on-page by adjusting aspects that are under your control.


The key to understanding how search engine algorithms work is understanding how they function at a basic level.


What are the Off-Page SEO Factors?


There is a general understanding among the SEO community that relevant, trustworthy, and authoritative off-page SEO still plays a major role in the ranking despite constantly changing algorithms and ranking factors.


Here are a few factors you should consider when performing off-page SEO:


  • Backlinks

  • Domain Authority

  • Local SEO

  • Social Promotion

  • PPC (Google, Twitter, Facebook, LinkedIn)



Benefits of Off-Page SEO


Website owners can achieve the following benefits with an off-page SEO strategy:



1. Improved ranking


A major advantage of off-page SEO is the ability to attract links from other websites. SEO can lead to a higher ranking in the search engines, leading to more traffic to the website.



2. A higher PageRank


In Google’s eyes, page rank indicates the importance of a website in a range between 0 and 10.


Larry Page and Sergey Brin (founders of Google) invented the system to show relevant results to searchers. Google uses 250+ factors to determine website rankings, including page rank.



3. Exposure to a greater audience


In addition to improving rankings, a website that ranks high in search engine results gets more links, visitors, and social media exposure. The events are like a chain reaction, where one thing leads to another, repeating itself repeatedly.


A key ranking factor in off-page SEO is trustworthiness. In addition to the above, Google’s new ranking strategy incorporates Expertise, Authority, and Trustworthiness (E-A-T), which plays a key role in rankings.


Google prefers websites that demonstrate expertise and authority about a subject, and one way for the algorithms to verify the credibility of sites it picks up is by inspecting the types and numbers of links they receive.




Final Thoughts


To rank higher in search engines, both on-page and off-page SEO are necessary. You can earn backlinks, improve your domain authority, and maintain control over off-page SEO by focusing on what you can control today - producing quality content that’s backed by high-quality on-page SEO.


Need help with your SEO strategy? Contact us today.

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