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What Is Off-Page SEO?

Updated: Feb 22, 2022

A website can rank higher on search engines results page (SERP) using off-page SEO techniques. The term off-page SEO is usually associated with link building, but it has a much broader meaning.

All things that happen outside of the website are considered off-page SEO. On-page SEO refers to optimising a website’s structure, content, and speed. The term “off-page SEO” refers to link building, social media, and local SEO techniques.

What is Off-Page SEO?

A site’s search engine position can be improved by optimizing its off-page content. Backlink building, brand promotion, and social media engagement are common off-page SEO actions.

Also known as off-page SEO, this refers to everything you do outside of your site to have Google see your website as reliable and authoritative and to have other search engines trust your site.

What is the importance of off-page SEO?

The goal of search engines is to return the user the best possible results. For that purpose, they take into consideration some on-page SEO factors, as well as many quality factors.

They can see how the world (including other websites and users) values their website by looking at their off-page SEO performance.

To increase the authority of your domain, off-page SEO involves obtaining backlinks from other websites. Your website can be optimized on-page by adjusting aspects that are under your control.

The key to understanding how search engine algorithms work is understanding how they function at a basic level.

What are the Off-Page SEO Factors?

There is a general understanding among the SEO community that relevant, trustworthy, and authoritative off-page SEO still plays a major role in the ranking despite constantly changing algorithms and ranking factors.

Here are a few factors you should consider when performing off-page SEO:

  • Backlinks

  • Domain Authority

  • Local SEO

  • Social Promotion

  • PPC (Google, Twitter, Facebook, LinkedIn)

Benefits of Off-Page SEO

Website owners can achieve the following benefits with an off-page SEO strategy:<