How do you increase your website's ranking on search engines such as Google? When doing SEO, there are 3 components you need to consider: on-page, off-page, and technical.
Here are some practical and actionable SEO tips to guide you as you optimise your website.
1. Create relevant content.
Create rich content that not only serves search engines. With your audience in mind, publish high-quality content that will offer value to them.
2. Understand your competition.
Not only should you know your own stats, you should also be paying close attention to your competition. Learn the keywords they are ranking for and their strategies to identify that gaps and use it to your advantage. Use SEO tools such as SEMrush, Ubersuggest, Ahrefs or Google Keyword Planner to carry out your competitive analysis.
3. Optimise title tags and meta description.
Accurately describe your web pages through title tags and meta descriptions with the right keywords to tell Google what each page is about.
4. Link your internal pages.
As you scale your content, don't forget to link internal webpages as it also plays a crucial role for SEO. Internal linking helps users navigate your website as well as establishing your website's structure.
5. Optimise the URLs of each page.
Making your URLs short and descriptive improves user experience. In addition, it helps search engines understand what the destination page is all about.
6. Optimise page content.
Before publishing any content in your website, it's important to conduct keyword research. A good research will serve as a springboard as you write your content as it gives you insights on what your audience is actually searching for.
Aside from SEO tools and Google's keyword planner to gather ideas around your topic, another helpful tool is AnswerthePublic, which provides a plethora of search insights.
7. Don't forget to add alt text to images.
Optimise images and other media that you upload to your website. Add proper file names and attribute descriptions. This improves accessibility by enabling screen readers to read the alt text (alternative text HTML tag) to visually-impaired users. It also allows search engines to understand the image.
8. Improve your local ranking through Google My Business.
Local search results are based on many factors and relevance, distance, and prominence. One way for your website to rank locally is to make sure your update your information on Google My Business.
Hope these tips are helpful. If you have any questions or would need to support in improving your website's ranking, don't hesitate to contact us.