Google Ads Made Easy

Are you ready to integrate Google Ads into your marketing strategy but unsure where to start?

With a focus on practical, real-world applications, this session covers the basics, allowing you to understand and guide you on what you need to prepare, launch, and run an effective Google ad campaign. This approach ensures you not only understand the concepts but also know how to apply them directly to your business.

Topics to be Covered:

• What is a Google Ad?
• Differences of Google Ad Campaign vs Meta Ad Campaign
• When to run a Google Ad Campaign?
• Different Types of Google Ads and Objectives
• Anatomy of a Google Ad
• What You Need To Prepare Before Launching a Campaign
• Making Sense of Results/Data to Optimise Your Campaign

Key Takeaways:

• Understanding Google Ads: Discover why Google Ads are crucial for digital marketing and how they differ from Meta ads, giving you a clearer choice based on your business needs.
• Preparation for Success: Find out what you need to prepare before launching a campaign to ensure maximum efficiency and impact.
• Campaign Setup: Learn the step-by-step process to create Google Ads campaigns that effectively target your audience and meet your marketing objectives.
• Optimisation: Gain insights into how to continuously refine and enhance your campaigns, focusing on improving performance and maximising investment.