Google Ads Bootcamp

Are you a service-based provider or a professional looking to reach customers who are actively searching for your services online?

This Google Ads workshop, led by our invited expert, Anne Suaverdez, will give you the knowledge and practical skills to create effective campaigns that generate leads and drive business growth. You'll learn the essentials of keyword research, landing page optimization and more – giving you the confidence to start using Google Ads and connect with your clients.

What we will cover:

• Different Types of Google Ads and Objectives

• Anatomy of a Google Ad

• Keywords + Copies + Extensions

• Landing Page (action-driven)

• GA4 and GAds integration

• Setting Up Your Campaign: Search Campaign

• Evaluating Results

  
  

What you will takeaway:

• Understand how different Google Ad campaign types align with your specific business objectives, focusing on lead generation and direct conversions.

• Learn the anatomy of a high-performing Google Ad, focusing on a benefit-driven copy, incorporating relevant keywords and using ad extensions to attract your ideal clients.

• Discover the critical role of optimised landing pages.

• Essential pre-launch checklist.

• Monitoring and optimisation

  
  

Who should attend?

This bootcamp is best suited for service-based businesses and professionals who already have a basic landing page or website and who have signed up for Google Ads. https://ads.google.com/home

About our Speaker:

Anne Suaverdez is a well-known digital marketing strategist and consultant with a unique blend of expertise in sales and marketing. She is the founder of Wresonate Media, a digital agency dedicated to helping entrepreneurs build and expand successful businesses that make a lasting impact. With over 15 years of experience, Anne has honed her skills at multinational companies in the Philippines and Hong Kong. Her roles have spanned strategic business development and marketing, enabling substantial business growth. Before embarking on her entrepreneurial journey, she was the marketing manager at a leading law firm in Hong Kong, where she further strengthened its presence and market positioning.

Today, Anne collaborates with small and medium-sized enterprises (SMEs), guiding them to realise their full business potential through tailored digital marketing solutions.

LinkedIn: https://www.linkedin.com/in/annesuaverdez/

Instagram: https://www.instagram.com/anne_wresonatemedia/

Website: https://www.wresonatemedia.com/

Interactive workshop Limited seats * Book early!

Have questions? Contact us at mehroo@mumsatplay.com or 63309258.